Privacy Policy

1. Who We Are

This Privacy Policy applies to Diamond Step® Aluminium & Glass Contracting L.L.C SP ("Diamond Step", "we", "us", or "our"), a company registered and operating in the United Arab Emirates.

We operate the website diamondstepuae.com and related digital properties. We specialise in aluminium and glass contracting services across all seven UAE emirates.

2. Information We Collect

We collect information you provide directly to us and information collected automatically when you use our website.

Information You Provide to Us

• Contact and consultation forms: When you submit a consultation request or contact form, we collect your name, phone number, email address, emirate, and any project details you choose to share.
• WhatsApp communications: If you contact us via WhatsApp, we receive your name, phone number, and the content of your messages.
• Phone and email enquiries: When you call or email us, we collect your contact details and the content of your communication.

Information Collected Automatically

• Usage data: Pages visited, time spent on pages, links clicked, browser type, device type, and operating system.
• IP address: Your approximate geographic location derived from your IP address.
• Referral source: How you arrived at our website (e.g. Google search, Instagram link, direct).
• Cookies and tracking technologies: See the Cookies section below for full details.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your enquiries, contacting you about your consultation request or project by phone, WhatsApp, or email.
• To provide our services. Arranging site visits, preparing quotations, and delivering contracted works.
• To improve our website, analysing how visitors use our site to improve content, navigation, and performance.
• To show you relevant advertising, serving ads on Instagram, Facebook, and Google to people who have visited our website or who match the profile of our typical clients.
• To communicate service updates, sending you information about your project or our services. We do not send unsolicited marketing emails.
• To comply with legal obligations, maintaining records as required by UAE law.

4. Legal Basis for Processing

Where applicable data protection laws require a legal basis for processing your personal data, we rely on the following:

• Contractual necessity: Processing required to take steps at your request before entering a contract, or to perform a contract with you (e.g. processing your consultation request and project details).
• Legitimate interests: Processing for our legitimate business interests, including improving our website, preventing fraud, and marketing our services to potential customers. Provided these interests do not override your rights.
• Consent: Where you have explicitly consented to the processing of your data, such as subscribing to communications or accepting optional cookies.
• Legal obligation: Processing necessary to comply with UAE law or other applicable legal requirements.

5. Third-Party Services

Our website uses the following third-party services that may collect or process your data:

Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics collects data including pages visited, time on site, and device/browser information. This data is anonymised and aggregated. Google may transfer this data to servers in the United States.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

For more information, see Google's Privacy Policy.

Google Fonts

Our website uses Google Fonts to display typography. When you visit our website, your browser may send requests to Google's servers to load font files. Google may collect your IP address as part of this process. See Google's Privacy Policy.

Google Maps

Our website embeds a Google Maps widget to show our service area. When the map is displayed, Google may collect your IP address and usage data. See Google's Privacy Policy.

WhatsApp (Meta)

We use WhatsApp Business to communicate with clients and respond to enquiries. WhatsApp is operated by Meta Platforms, Inc. When you contact us via WhatsApp, your messages and contact details are processed by Meta. See WhatsApp's Privacy Policy.

6. Online Advertising (Meta / Instagram)

Current status: this website does not run the Meta Pixel or any advertising tracker. The section below describes how Meta advertising tools would be used if we deploy them in future. They would only load after you opt in, and this policy would be updated before any such change.

We run advertising campaigns on Instagram and Facebook, operated by Meta Platforms, Inc. To make our ads relevant and effective, we use the following Meta advertising tools:

Meta Pixel

Our website may use the Meta Pixel, a piece of code that allows us to:

• Measure the effectiveness of our Instagram and Facebook advertising
• Build "Custom Audiences", showing our ads to people who have previously visited our website
• Build "Lookalike Audiences", showing our ads to new people who have similar characteristics to our website visitors
• Track conversions from our ads (e.g. when someone submits a consultation form after clicking an ad)

The Meta Pixel collects information including your IP address, browser type, pages visited on our site, and actions taken (such as submitting a form). This data is shared with Meta Platforms, Inc.

Custom Audiences

We may upload customer contact information (such as phone numbers or email addresses of existing clients who have consented) to Meta to create Custom Audiences for advertising purposes. This information is hashed (encrypted) before being shared with Meta.

Your Advertising Choices

You can control how Meta uses your data for advertising purposes:

• Meta Ad Preferences: Visit facebook.com/ads/preferences to manage your ad settings
• Meta Privacy Centre: Visit facebook.com/privacy/center
• Off-Facebook Activity: Visit facebook.com/off_facebook_activity to control how Meta uses data from other websites
• Opt out of interest-based advertising: Visit youronlinechoices.eu (EU) or your device's ad settings

For full details on how Meta processes data for advertising, see Meta's Privacy Policy.

7. Cookies & Tracking

Our website uses cookies and similar tracking technologies. A cookie is a small text file stored on your device when you visit a website.

Your Choice Comes First

Analytics cookies are switched off until you accept them. When you first visit the site you are asked to accept or reject analytics. Until you accept, no Google Analytics script is loaded and no analytics cookie is set. Rejecting is exactly as easy as accepting, and rejecting does not restrict any part of the site.

You can change your mind at any time using the Refunds & CancellationsCookie Settings link in the footer of every page.

Types of Cookies We Use

• Essential cookies: Required for the website to function, including session management and security. These are always active and set no advertising or profiling data.
• Analytics cookies: Google Analytics 4, loaded only after you accept. IP anonymisation is enabled. We use it to understand which pages are useful, not to identify you.
• Advertising cookies: None. This website does not currently run the Meta Pixel, Google Ads remarketing tags, or any other advertising or profiling tracker. If that changes, this policy will be updated first and such cookies will sit behind the same opt-in.

Managing Cookies

Beyond the controls above, you can manage or delete cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website. For guidance on managing cookies in your browser:

• Google Chrome
• Mozilla Firefox
• Safari

8. How We Share Your Data

We do not sell your personal data to third parties. We may share your information in the following limited circumstances:

• Service providers: We share data with trusted third-party service providers who assist us in operating our business (e.g. Google Analytics, Meta advertising platforms). These providers are contractually required to process data only as instructed by us and to protect it appropriately.
• Legal requirements: We may disclose your information if required to do so by UAE law, court order, or government authority.
• Business transfer: If Diamond Step® is acquired, merged, or transfers its assets, your information may be transferred as part of that transaction. We will notify you of any such change.
• With your consent: We may share your information for any other purpose with your explicit consent.

9. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.

• Consultation and contact form submissions: Retained for up to 3 years from the date of submission, or for the duration of any ongoing business relationship.
• Project-related communications: Retained for up to 7 years to comply with UAE commercial records requirements.
• Analytics data: Retained by Google Analytics for 26 months by default.
• Advertising data: Retained in Meta systems for up to 180 days per Meta's standard policies.

When data is no longer required, we securely delete or anonymise it.

10. Your Rights

Depending on your location and applicable law, you may have the following rights regarding your personal data:

• Right of access: You may request a copy of the personal data we hold about you.
• Right to rectification: You may ask us to correct inaccurate or incomplete data.
• Right to erasure: You may request that we delete your personal data, subject to certain exceptions.
• Right to object: You may object to our processing of your data for direct marketing purposes.
• Right to restrict processing: You may ask us to limit how we use your data in certain circumstances.
• Right to data portability: You may request a copy of your data in a structured, machine-readable format.
• Right to withdraw consent: Where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of processing before the withdrawal.

To exercise any of these rights, please contact us using the details in the Contact section below. We will respond within 30 days. We may need to verify your identity before processing your request.

11. Data Security

We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your information against unauthorised access, disclosure, alteration, or destruction.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security.

If you believe your data has been compromised, please contact us immediately at info@diamondstepuae.com.

12. Children's Privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will promptly delete such data.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

We will respond to all privacy-related requests within 30 days of receipt.